Logo file audit: the 12 deliverables
Tick the files you actually have. This is the production checklist a printer, embroiderer or sign shop is working from, and the score shows the gaps before they become a re-quote. It runs in your browser; nothing is uploaded.
0 of 12
Tick only the files you can open right now, not the formats you remember buying. Nothing is saved; a reload resets the list.
The editable source: real paths, flat colours, no bitmap inside. Every other file here is exported or derived from it.
The default horizontal arrangement, for letterheads, websites and the long side of a van.
The same mark in a squarer arrangement, for labels, packaging and social posts.
The symbol without the name, for a favicon, an app icon, an embroidery chest or a stamp.
The name without the symbol, for one-line spaces and places where the icon is already present.
One ink, no greys: what a stamp, a single-colour screen or a one-colour print job needs.
Light artwork for dark backgrounds: garments, dark signage and dark interfaces.
A vector PDF at any size the printer asks for, with the text outlined.
A single-ink path for a vinyl cutter or sign shop to convert, without tracing a bitmap.
The 16–256 favicon and a maskable app icon. The 16 px version is the hard test.
Transparent 512/1024 PNGs and two 400 px avatars for the places that cannot take SVG.
Colours, spacing, lockup rules and the font licence, so the next designer does not guess.
Why a production set is twelve files, not one
A logo is one drawing, but the physical world asks for it in different shapes and colour models. A sign shop needs a single-ink path it can cut; a printer needs a vector PDF it can scale; an embroiderer needs a one-colour master it can digitise; a browser needs a 16 px favicon. Exporting one PNG and renaming it does not create any of those files.
The first seven items are the mark itself: the master plus the six lockups a real identity needs. The last five are the exports and the instructions that keep the next person from guessing. If you have the master and the lockups, the exports are mechanical. If you only have a PNG, even the master is missing.
What the pack ships for each gap
Every row below is in the $149 Production Pack. Nothing on this list is promised and generated somewhere else.
| Deliverable | What arrives |
|---|---|
| True vector master | .svg — pure geometry, no embedded raster, no filters |
| Primary lockup | your layout, horizontal |
| Stacked lockup | the other layout |
| Icon-only mark | the symbol on its own |
| Wordmark-only | the name on its own |
| Mono version | one colour, one ink |
| Reverse version | light artwork for dark backgrounds |
| Print PDF and EPS | .pdf + .eps vector, at any size the printer asks for |
| One-ink signage SVG | .svg with a single ink, for a cutter or sign shop |
| Favicon and app icon | favicon.ico (16–256) and a maskable app icon |
| PNG set and avatars | 512/1024 transparent PNGs and two 400 px social avatars |
| Spec and font licence | spec.json + mark.svg, plus the font licence sheet |
What this audit cannot tell you
Inventory is not quality. A file can exist and still be wrong: an SVG with a bitmap inside it, a colour that shifts in CMYK, or a mark that turns to mud at 16 px. This page counts what is there; the other tools test whether it works.
- True-vector check — embedded raster, live text, filters and path count in the master.
- 16 px legibility test — whether the favicon and the chest placement survive.
- CMYK colour check — the ink build and a rough colour-shift warning.
- Stitch estimate — what the embroidery version costs to digitise.
Where to go next
If the gaps are exports, the pack closes them. If the master itself fails the vector check, read the file-fix guide first: no amount of exporting fixes bad geometry.
See the production pack Check the master is vector
Related: what is missing from your logo pack · Looka vs a production-ready pack