How many stitches is that logo?
Embroidery is priced by stitch count, and the count depends on the size, the coverage and the density. Put in the numbers below for an estimate before you ask a digitiser for a quote.
What the estimate covers
The number is the filled area at your coverage and density, plus an allowance for underlay and outlines. It does not know the stitch type, the fabric, the lettering or the digitiser’s minimum charge. A three-inch chest logo is usually somewhere in the low thousands; a dense back print can be twenty thousand or more.
The useful part is the order of magnitude and the cost range. If a quote is wildly below the estimate, ask what coverage and density it assumes. If it is wildly above, ask whether the artwork has been redrawn with more detail than the original.
Before you send the file
- Separate the icon from the wordmark so each can be sized for its placement.
- Reduce to a single colour; thread changes cost time and money.
- Open the counters and widen the smallest strokes; the embroidery guide has the limits.
- Ask for a sew-out on the actual fabric before a large run.
Read the embroidery guide for the stroke, letter-size and colour limits that decide the quote.